State of Marketing AI - 2025 Report Findings
Webinar | May 14, 2025 | 12 PM ET
The Marketing Industry's Perception, Understanding, and Adoption of AI
How will artificial intelligence shape marketing and your career in 2025 and beyond? With so many AI advances in store in the coming years, staying informed has never been more critical.
Join us for the fifth annual, and most comprehensive ever, State of Marketing AI Report webinar. Packed with insights gathered from over 1900 marketing professionals, this year's report provides even more analysis into marketers' evolving awareness, adoption, and strategic use of AI.
During this webinar, Marketing AI Institute and SmarterX founder and CEO Paul Roetzer, along with Chief Content Officer Mike Kaput, will unveil the report's findings and explore the transformative changes reshaping marketing today.
You'll walk away with:
- How marketers are progressing through different stages of AI adoption—from initial curiosity to transformative integration.
- Insights into who is driving AI adoption within organizations and common barriers faced.
- Marketers' perceptions and predictions about AI's impact on job roles and the workforce.
- Emerging AI trends and technologies that marketers believe will have the greatest impact over the next year.
Register now to secure your spot and gain exclusive access to both the webinar recording and the ungated 2025 State of Marketing AI Report.
Paul Roetzer is founder and CEO of SmarterX and Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The AI Show podcast; and creator of the Marketing AI Conference (MAICON).
Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue. Kaput is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.
Register Now
Fill out the form to register for the session and gain access to a copy of the ungated State of Marketing AI Report.
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