Piloting AI Workbook

Audience targeting, content strategy, SEO, media buying, email writing, predicting conversions and churn, and hundreds of other activities marketers perform every day can be intelligently automated to some degree.

The key is thinking about everything your team does regularly and then consider two primary factors:

1) The value to intelligently automate (“value rating”) all or portions of that activity, with value being defined by potential time and money saved and the increased probability of achieving business goals.

2) The ability to intelligently automate (“ability rating”) the activity based on existing AI tech or solutions that could be built with the right resources.

This workbook is designed to help you brainstorm and prioritize AI use cases based on these factors.