Without the density of in-person gatherings, engaging, empathetic content is necessary to connect with consumers. With millions of messages pushed into the market each day, brands must be strategic in their approach to creating authentic relationships through language. Marketers must embrace empathy as a cornerstone of their communication strategy in 2022.
With the sheer volume of content necessary to empathize and personalize messages, it’s humanly impossible to create the amount of content that enterprise organizations need to keep up with the competition. That’s why AI and machine learning are integral to the future success of any enterprise. Forward-thinking leaders are already learning how to use empathy in their messaging by pairing consumer data with AI and machine learning. With these two cornerstones of communication and innovation, companies can unlock billions in unrealized value through content performance.
Content marketing pioneer, Ann Handley, Chief Content Officer at MarketingProfs, Assaf Baciu, Co-Founder and Chief Operating Officer at Persado, and Paul Roetzer, Founder of the Marketing AI Institute, sat down and discussed:
- How to use empathy in marketing to reach consumers on a more personal level, using consumer data, emotion, and AI.
- What AI-first actually means, and what steps market-leading organizations must take to prepare for this innovative new approach.
- Why marketing leaders need to upskill employees and prepare them for working side-by-side with AI before they get left behind.
Sign up to receive access now.
About our speakers:
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs.
Assaf Baciu is the Chief Operating Officer and co-founder of Persado. Assaf is responsible for the progression and foresight of Persado’s growing product portfolio and oversees the management of all product advancements.
Paul Roetzer is founder of Marketing AI Institute, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing AI Conference.
