How to Future-Proof Your Website with AI-Driven Search

 

Webinar | April 10, 2025 | 12 PM ET

 
Cludo

Learn how you can use AI-powered search to enhance content discovery and meet rising visitor expectations with Cludo.

Organizations managing large content ecosystems must evolve to meet rising user expectations, where AI-powered search plays a critical role. Explore the reality of AI’s impact on search, customer experiences, and content discovery in this AI in Action webinar.

Cludo CEO Nick Wassenberg, Machine Learning Engineer Andras Aponyi, and Marketing AI Institute’s Mike Kaput break down the build vs. buy dilemma, why Cludo chose not to build its own LLM from scratch, and how hybrid AI solutions are shaping the future of website search. Plus, we’ll break down why LLMs won’t replace search (despite the hype) and how AI should be leveraged to enhance, not replace, your content strategy.

This webinar will dive into:

  • The trade-offs of building vs. buying AI-powered search solutions
  • Why AI is transforming search but not replacing it
  • How AI helps big content websites surface the right information at the right time
  • Cludo’s unique hybrid approach to AI-driven search experiences

Join us to uncover the real-world applications of AI in search and how you can use it to enhance your website experience.

 

NickWassenbergHeadshot

Nick Wassenberg is the CEO of Cludo, the native website search solution for government, education, and non-profit web leaders. Wassenberg has seen the evolution and impact of automation and intelligence across sectors and now works closely with over 700 customers to apply emerging AI and ML to connect people with information in ways never before possible.

 

AndrasAponyiHeadshot

Andras Aponyi, Machine Learning Engineer at Cludo, drives many of the AI-centered initiatives at the company. With his experience in Data Science and Natural Language Processing, he brings a data and experiment-driven perspective to development. His focus is on delivering explainable and reliable applications, while also keeping up with the latest breakthroughs.

 

MikeKaput Bubble

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue. Kaput is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.

 

Register Now

Fill out the form to register for the class.
About
Resources
Education
Subscribe to our newsletter for exclusive AI content:

© 2025 Marketing AI Institute