MAICON Workshops
Workshops cover specific marketing AI topics and include hands-on opportunities to put learnings into action and strategically develop priorities for when you return back to work.
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The AI Productivity Workshop
(recommended for practitioners)
Presented by Mike Kaput, Chief Content Officer, Marketing AI Institute
Recent advancements in AI, like advanced reasoning capabilities and agentic deep research products, have changed what's possible when it comes to individual, team, and company productivity. Today, armed with the right tools and approach, anyone can dramatically increase the volume of their output and the quality of their outcomes using AI.
This interactive workshop shows you how. In it, Marketing AI Institute's Mike Kaput will walk you through the most important AI technologies available today—and how to use them—to make yourself and your company massively more effective at what you do. The workshop will cover tangible advice, frameworks, and tools, including how to:
- Use custom GPTs to speed up your work and scale human expertise across your team or organization.
- Get the most out of advanced reasoning models for complex, higher-level work.
- Speed up all knowledge work with effective use of deep research agents and tools.
At each stage, you won't just learn, you'll do, with Kaput instructing you how to use each tool and approach on your own, for your own role, to get the best results.
Disclaimer: To fully participate in this workshop, a ChatGPT Plus paid account is required. AI tools, pricing, and capabilities are constantly evolving, which may impact the content and tools used in this hands-on session. We will communicate any necessary tools or paid licenses in advance and will make every effort to incorporate free options where possible.
The AI Innovation Workshop
(recommended for director+)
Presented by Paul Roetzer, Founder & CEO, SmarterX & Marketing AI Institute
The AI Innovation Workshop is an immersive, half-day experience designed for leaders who are ready to harness the true power of AI. While many organizations focus on AI for efficiency gains, this workshop pushes beyond conventional boundaries, empowering you to reimagine your business model, revolutionize your industry, and unlock unprecedented growth opportunities.
In today's rapidly evolving business landscape, merely adopting AI for productivity isn't enough. The real competitive advantage lies in leveraging AI to drive innovation, create new value propositions, and capture emerging markets. This workshop is your gateway to staying ahead of the curve and position your organization as an industry leader.
By the end of the workshop, your team will have:
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A prioritized list of AI-driven innovation opportunities specific to your organization.
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A framework for evaluating and implementing AI initiatives.
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Actionable insights on industry trends and future AI capabilities.
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Strategies for fostering an AI-driven innovation culture.
This workshop is ideal for C-suite executives, senior leadership teams, innovation and strategy directors, product development leaders, and technology/digital transformation executives who want to stay ahead of the curve and position their organizations as industry leaders.
AI for B2B Content and Lead Generation
Presented by Andy Crestodina, Co-founder & CMO, Orbit Media Studios
There are infinite use cases for AI, some trivial, some powerful. Many are famous for boosting speed and efficiency, but for boosting quality? Insights? Not so much.
Join us for a 3-hour speed run of a comprehensive AI framework for B2B lead generation, based on hundreds of hours of research, experimentation and iteration.
What you'll learn:
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AI methods for full-funnel lead generation, both the top to the bottom
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AI methods for full-life cycle content marketing, creation to promotion to measurement
Yes, we’ve entered a new era where AI has changed everything …or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.
This session will show you how AI can make you better at the basics and go farther into the tactics you love most about marketing.
From Facts to Acts: How AI Turns Marketing Measurement Into Results
Presented by Christopher S. Penn, Co-founder & Chief Data Scientist, Trust Insights; and Katie Robbert, CEO, Trust Insights
This workshop directly addresses marketing's most pervasive challenge: the endless accumulation of analytics data that sits unused and fails to drive decisions. Presented by TrustInsights.ai's CEO Katie Robbert and Chief Data Scientist Christopher Penn, this three-hour session transforms idle marketing data into actionable intelligence through generative AI techniques.
The workshop specifically targets marketers who recognize they're collecting valuable measurement data, but struggle to extract meaningful insights or implement changes based on what they've gathered. By leveraging generative AI, participants will break through this data paralysis, dramatically accelerating analytics processes, while improving output quality.
Attendees will learn to systematically activate data by determining which marketing metrics are suitable for AI analysis and which require supplementary tools. The Trust Insights 5P framework provides a structured methodology that moves participants from data collection to implementation through a series of defined steps: defining ideal customer profiles, mapping AI-assisted customer journeys, conducting comprehensive SWOT analyses, developing channel-specific tactical plans, and creating detailed 90-day work plans.
Participants gain practical skills in generating marketing plans, developing data-driven strategies, analyzing individual channels, and conducting competitive analysis using publicly available information.For optimal benefit, attendees should have a basic understanding of generative AI tools, access to platforms like ChatGPT or Claude, and familiarity with spreadsheets and marketing analytics systems. While sample data will be provided, participants are encouraged to bring their own marketing data to address specific organizational challenges.
This tool-agnostic workshop includes ample time for questions and hands-on practice, ensuring participants leave with the confidence to immediately apply generative AI to break through data paralysis.
Register for MAICON 2025
It's time to start using and scaling artificial intelligence in your marketing.