Education

Find the Right Marketing AI Education for You

AI is redefining industries, businesses and jobs. The rate of change is unprecedented, and the opportunities to advance and grow your career are unparalleled.

Companies of all sizes are looking for AI-savvy professionals who can help guide the adoption of AI technologies that drive efficiency, productivity and performance.

Yet, 64% of respondents to our 2023 State of Marketing AI Report identified a lack of education and training as a barrier to AI adoption in their marketing.

It’s time to accelerate your AI learning journey, and play a key role in driving transformation within your organization.

Our online education offerings are built to help you at every stage of your AI journey—from piloting to scaling to mastery.

AI and You

Our online education arm brings the power of AI to you so you can:

Drive costs down and revenue up.
Improve personalization and convenience.
Predict consumer needs and behaviors.
Get more actionable insights from marketing data.
Reduce time spent on repetitive, data-driven tasks.
Get more out of existing marketing technology stacks.
Get greater ROI on campaigns.
Create more intelligent marketing.
Make brands more human.

Preview of Thinkific courses on the screen of a laptop sitting on top of a wooden desk

Our Online Education Offerings

Grow your career or business with AI. Our membership, course series, and on-demand events are designed to help you understand, pilot, scale, and master AI.

Our content largely caters to non-technical audiences, meaning you do not need a background in analytics, data science, or programming to understand and apply what you learn.

Intro to AI

Free

Intro to AI helps you use AI to unlock your potential and reimagine what’s possible in your business. In this 30-minute course, Marketing AI Institute founder and CEO Paul Roetzer explains what AI is, and teaches you exactly how to get started.

Piloting AI

$499

Piloting AI is a collection of 18 on-demand courses designed as a step-by-step learning path for beginners at all levels, from interns to CMOs. It includes an overview of the basics of AI and how it works; deep dives into practical frameworks to get started; and dozens of sample use cases and AI vendors.

Scaling AI

$1,999

Scaling AI is a 10-course series designed for business leaders wanting to thrive in the age of AI and drive AI transformation. The series addresses the state of AI, business AI fundamentals, advancing AI literacy, building an AI council, creating AI policies and responsible AI principles, and building an AI roadmap.

AI Mastery Membership

$999

The annual AI Mastery Membership features ongoing, real-time education and insights, including monthly live and on-demand access to Paul Roetzer, Mike Kaput, and the Marketing AI Institute team through AI Trends Briefings, a Generative AI Mastery Series, Ask-Me-Anything Sessions, an exclusive newsletter, and more.

Event Recordings

$99 - $499

Our in-person and virtual events are all recorded for our community members who aren't able to attend live, or who are looking to review again. These recordings are available as stand-alone purchases. Visit our on-demand page for details.

Be an Active Member in Your Marketing AI Journey

We Help Marketers and Leaders Grow Their Businesses with AI

Advance your career and team with our membership, courses and on-demand events.