The history of man vs. machine doesn’t usually end well for man.
The Deep Blue computer beat chess champion Garry Kasparov at his own game. IBM Watson crushed Jeopardy contestants, including the most successful player in the game’s history. And Google’s AlphaGo system handily bested human champion Lee Sedol at Go.
But those are all games. What if we pit man vs. machine in a real-world contest—one with actual dollars on the line?
That’s exactly what AI company Phrasee is doing.
Phrasee uses AI to automatically write marketing email subject lines better than people. Customers like Virgin Holidays have made millions using Phrasee to lift open and click through rates with subject lines analyzed and tested by the awesome power of artificial intelligence.
But not everyone is convinced.
Phrasee customer Wowcher, a leading daily deal site in the UK, used Phrasee to dramatically boost performance.
But the Wowcher team still had questions:
How did Phrasee do it? Was this deep learning AI solution really the cause of the crazy performance increases in Wowcher’s email marketing? Could it replicate this performance at scale?
Wowcher threw down the gauntlet: Prove that Phrasee can consistently beat humans at email subject writing. Phrasee picked up the gauntlet, tried it on, and shook on it.
The result? On Wednesday, May 16 at 10:00am Eastern time, Phrasee enters the ring against human champions during this free webinar. It’s the ultimate bout between man and machine, a fight with real world implications and actual ROI on the line.
Join Steven Lunniss, Wowcher head of CRM, and Parry Malm, CEO of Phrasee, on Wednesday, May 16 from 10:00am - 11:00am Eastern time to see exactly how the fight between AI and human marketers goes down.
Secure your spot ringside here before it’s too late.
Mike Kaput
As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). See Mike's full bio.