The Future of Business Is AI, or Obsolete
With each advancement in AI, it's becoming more apparent that there will be 3 types of businesses in every industry: AI Native, AI Emergent and Obsolete.
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AI in Analytics: Top Use Cases and Tools
AI in analytics can give you superpowers. This post breaks down the top AI in analytics use cases and tools, so you can get started with it today.
Descriptive Analytics: What It Is, How It Works, and Why You Need It
Descriptive analytics is a powerful and data-driven technique to analyze and gain insights from customer data. Here's how to get the most out of it.
AI for Analytics: What You Need to Know
AI is transforming predictive analytics by enabling predictive analytics marketing. Here's how to take advantage of this in your business.
How to Profit from Your Brand's Predictive Analytics Goldmine
In an exclusive interview, an AI expert shares what brands need to know to get massive value out of predictive analytics using AI.
Turn Google Analytics Data into Actionable Recommendations with AI
Company Spotlight: PaveAI. Use machine learning and data science to turn Google Analytics data into actionable recommendations and reports.
How to Improve Call Tracking and Analytics with AI
Invoca is an AI call tracking platform that helps companies maximize the ROI of phone interactions. We spoke with the company to learn how it works.
How to Actually Automate Your Analytics with AI
Clickvoyant uses AI to automate analytics reporting. Read this post to learn how.
How to Get Insights Into Marketing Data in Minutes Using Buzzsumo and IBM Watson Analytics
Marketers can uncover insights from thousands of rows of new data in minutes by combining Buzzsumo and IBM Watson Analytics.
Use Cases for AI in Analytics
Discover tangible use cases for artificial intelligence in marketing analytics.
[Webinar] Learn How to Develop An Intelligent Attribution Model
Attribution modeling is the solution to demonstrate marketing’s impact on your business's bottom line. Join us on Feb. 18 at 11 a.m. ET as Trust Insights co-founders Katie Robbert and Christopher Penn lead you through three different types of attribution models.
Thanks to Machine Learning, Adobe Analytics Will Never Be the Same
At the Institute, we read as many artificial intelligence and machine learning articles as we can get our hands on. The three pieces of news we think you need to know about this week are here.
Why Marketers Need to Understand Predictive vs. Prescriptive in the Age of AI
Understanding predictive vs. prescriptive systems is the key to unlocking the potential of artificial intelligence.