How to Use AI to Do Better Sales Prospecting

Super Benji is an AI-powered sales tool that the company says will do all your prospecting and research for sales outreach for you.

It does that by using AI to understand your buyers and then generate highly personalized messages, so you can connect at scale.

We spoke with Jeremy Basset, Founder and CEO at Super Benji, to learn more.

In a single sentence or statement, describe Super Benji.

Super Benji is an AI-powered tool that assists with prospecting, research, and creating personalized messages for sales outreach. 

How does Super Benji use artificial intelligence in its products?

We're exploring ways to enhance B2B outreach through a combination of data and generative AI technologies.

Our system collects information from various sources, always prioritizing GDPR compliance. We then use AI to process this data and craft tailored messages.

We're also working on implementing AI for sentiment analysis of responses and to generate insights that could help sales teams identify potential opportunities.

What are the primary marketing use cases for your AI-powered solutions?

We believe Super Benji could be useful for various tasks such as personalizing newsletters, automating follow-ups, promoting events, lead generation and nurturing, product launches, and even assisting with recruitment outreach!

What makes your AI-powered solution smarter than traditional approaches and products?

We're working towards creating a more comprehensive solution.

Our goal is for Super Benji to help build lead lists, conduct initial prospecting and research, provide briefing materials, and assist with outreach automation. We hope this end-to-end approach will offer value to sales teams, working away in the background so they can focus on closing deals. 

Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)

You need a minimum list size of 50.

Who are your ideal customers in terms of company size and industries?

We think Super Benji could be particularly useful for agencies and sales leaders in small to medium-sized companies across various industries, especially those dealing with larger deal sizes

What do you see as the limitations of AI as it exists today?

AI, while promising, still faces challenges. These include occasional misunderstandings of context, potential biases, and sometimes a lack of human touch in generated content. We're aware of these issues and are continually working to address them. 

What do you see as the future potential of AI in marketing?

We're optimistic about the future of AI in marketing. As the technology evolves and gains a better understanding of nuances like context, tone, and brand identity, we believe it has the potential to become an increasingly valuable tool in various marketing operations.

It's an exciting field to be part of, and we're looking forward to seeing how it develops. As with any emerging technology, its full impact remains to be seen, but it certainly presents intriguing possibilities for the future of sales outreach.