The Future of Business Is AI, or Obsolete
With each advancement in AI, it's becoming more apparent that there will be 3 types of businesses in every industry: AI Native, AI Emergent and Obsolete.
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Should AI Pilot Projects Focus on Cost Reduction or Revenue Generation?
There are two primary reasons you should consider seeking AI-powered solutions in your marketing: 1) reduce costs and/or 2) increase revenue.
How Can Marketers Use Artificial Intelligence?
In part two of the Artificial Intelligence in Digital Marketing, Paul Roetzer and HubSpot product manager of machine learning Kevin Walsh, discuss the reasons marketers should consider AI, how HubSpot thinks about AI in its platform, and what marketers can learn about AI from using Gmail.
A Top Use Case for AI in Business That You Need to Know About
Finding any answers from a repository of unstructured data is like searching for a needle in a haystack. AI is here to help.
What Do Marketers Need to Know When Buying AI-Powered Technology?
Just because marketing technology companies claim they use AI, machine learning and deep learning, doesn’t necessarily mean their solutions are actually much more intelligent or efficient than what you’re already using.
10 Must-See Sessions at the Marketing AI Conference (MAICON)
The Marketing AI Conference (MAICON), July 16 - 18, 2019, is packed with inspiring workshops and sessions from dozens of top authors, entrepreneurs, AI researchers and marketing executives. Check out these 10 can’t-miss talks, and visit the full agenda to explore all 40+ sessions and 60+ speakers.
The Online AI Course from Andrew Ng Every Marketer Should Take
This is the course I wish I’d had when getting started on my journey to understanding AI. It’s called AI for Everyone and it’s taught for free on Coursera by Andrew Ng, former lead at Google Brain and the Baidu AI Group.
What Is Artificial Intelligence in Marketing?
In part one of a new video series Artificial Intelligence in Digital Marketing, Paul Roetzer and HubSpot product manager of machine learning Kevin Walsh, discuss what exactly artificial intelligence is, how it works in our daily lives and more.
The AI-Powered Assistant Every Marketer Needs
Lucy, created by Equals 3, works as an AI-powered knowledge management assistant that reads and learns every document and data asset that you feed her—she never leaves, never forgets and becomes smarter every day.
What’s Wrong with Marketing Automation Software Today?
What’s wrong with marketing automation software today? It’s largely still manual. But, marketing technology is getting smarter and change is coming, thanks to artificial intelligence.
How Should Marketers Get Started with Artificial Intelligence?
How should marketers get started with artificial intelligence today? The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success. That’s how you build executive support for the longer term vision and transformation.
How to Transform Your Content Marketing with Artificial Intelligence
Is your content marketing strategy going stale and no longer resonating with your audience? Then this post is for you.
How Can We Make AI More Approachable for Marketers?
For most marketers, artificial intelligence (AI) can be intimidating and confusing. Our goal at the Institute is to make is approachable and actionable. Here are three ways to get started.
This Marketing AI Solution Tells You Exactly How It Makes Recommendations and Predictions
simMachines uses explainable AI to tell you why it makes the predictions and recommendations it does to optimize your marketing activities. Learn more in this exclusive profile.
Marketing’s Challenge with the AI Black Box
Explainability is critical to understanding why an AI system did what it did. Without knowing why an AI system recommends what it does, the business use case for AI in marketing becomes limited.
The Impact on Sales as AI Goes Mainstream
InsideSales.com’s State of Artificial Intelligence 2018 report dives into the implications of AI for sales and marketing leaders as the tech sees continued adoption.
How Artificial Intelligence Impacts Every Marketer’s Email Campaigns
Your email campaigns reach the consumer without gatekeepers or intermediaries—or so you might think. In fact, you have to get past a mailbox provider’s AI first.
AI-Powered Competitive Intelligence Tool Announces $6 Million in Funding and New Industry Report
Crayon, an AI-powered competitive intelligence company, just announced $6 million in Series A funding and a 2019 State of Competitive Intelligence Report, which catalogs insights from more than 1,000 competitive intelligence professionals.
How to Make Your Website Amazon Alexa’s Top Choice
Keywords don't ensure you'll be the result Amazon Alexa uses to answer questions. In this week's round-up of the top artificial intelligence articles, we share how to optimize your site for voice search, Adobe's lesson in machine learning and UX, and how to AI-ready your business.
How AI Improves Content Strategy and Increase Sales
There are billions of pieces of content generated every day online. Read how brands like Coca-Cola are using content intelligence to sift through all that information and turn it into actionable insights for sales and marketing teams.
Research Proves the Benefits of Getting Ahead of the AI Curve
Artificial intelligence is more than just a marketing buzzword. Learn how to overcome the challenges to implementation and invest now to see real results.
Over 90% of Sales Professionals Expect AI to Improve Performance in 2019
Your weekly roundup of the best artificial intelligence and machine learning news we read about this week. Don't miss InsideSales' new State of AI report, Domino's AI-powered pizza-identifier loyalty program, and more.
60+ Speakers Scheduled to Present at the Marketing Artificial Intelligence Conference (MAICON)
The Marketing Artificial Intelligence Conference (MAICON) agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio.
AI Won’t Take Jobs in These Four Disciplines
Your roundup of the best stories in artificial intelligence and machine learning. This week we're sharing Kai-Fu Lee's job predictions, the World Economic Forum's approach to ethics and AI, and why Microsoft's CTO thinks all citizens of the 21st century need to understand AI.
What Are Machine Learning and Deep Learning—and Why Should Marketers Care?
Machine learning and deep learning are two different, but related, types of AI that affect the various marketing tools we use for automation.
Why Brands Need to Invest More in Email Marketing
Email is alive and well—and making marketers a lot of money. And AI-powered email marketing tools are changing the game. Here’s why your brand needs to invest more in email marketing this year.
Read This Before You Upload a 10-Year-Old Photo of Yourself
Your weekly roundup of artificial intelligence and machine learning news. This week we're sharing stories about the #10yearchallenge taking over social media and 2019 AI predictions from industry experts.
#CES2019 Dominated by Artificial Intelligence
We at the Institute read anything about AI that we can get our hands on. This week, we can't stop reading about artificial intelligence's dominance at the Consumer Electronic's Show (CES), the most-needed skills according to LinkedIn, and tips for applying AI to your content marketing tactics.
How To Generate Content Ideas That Will Resonate
Struggling with creating a content marketing strategy that works? Check out our free guide to find out how to create data-driven, engaging content.
Funding for AI Sales and Marketing Companies Exceeds $5.2 Billion
If you follow the money, sales and marketing technology is trending toward a much more intelligent future.
4 Truths About AI We Can't Ignore
Looking back at 2018’s artificial intelligence (AI) and machine learning reports, what can we expect this year?
[Webinar] Learn How to Develop An Intelligent Attribution Model
Attribution modeling is the solution to demonstrate marketing’s impact on your business's bottom line. Join us on Feb. 18 at 11 a.m. ET as Trust Insights co-founders Katie Robbert and Christopher Penn lead you through three different types of attribution models.
Top 10 Marketing AI Posts of 2018
What did you read this year? We compiled the most impactful posts on marketing artificial intelligence from 2018 so you can catch up before the new year.
How SMEs Can Use Marketing AI to Beat the Big Guys
Any SME content marketer knows that their competitive advantages over larger organizations include their superior agility, closer connections with customers, and ability to react quickly to the market.
How One Company's Risk-Taking is Helping Them Own the AI Voice Space
At the Marketing AI Institute, our team reads dozens of articles weekly and shares the best ones here. This week we're reading all about how Kayak is taking risks to own the voice and chat space, what all K-12 students should know about AI, and Taylor Swift's facial recognition security tool.
15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know
We're excited to announce the initial group of 15 amazing speakers who will help us make AI approachable and actionable for marketers at the inaugural Marketing Artificial Intelligence Conference (MAICON).
Report: Top 25 Use Cases for Marketing Artificial Intelligence
We asked hundreds of marketing professionals to rate the value of intelligently automating more than 60 uses cases. Here are their top 25.
How Retail Is Using AI-Powered Content to Perform at Scale
How the retail sector is embracing Content Intelligence and AI to provide a more personalized experience to their customers.
AI Poised to Increase Jobs Among Early Adopters
Marketing AI Institute's weekly roundup of artificial intelligence and machine learning. This week we're reading about AI's ability to increase jobs, Google' attempt to squash cultural bias in algorithms and more.
How Artificial Intelligence Impacts Your Email Marketing—and What to Do About It
Artificial intelligence has a huge role in determining how effective your email marketing is. Here’s how email marketers should respond.
How One Ecommerce Company Used AI to Get a 3,000% Return on Ad Spend
Ecommerce company RedBalloon uses artificial intelligence to dominate paid advertising. Here’s how they’re doing it.
Google Removes Gender Pronouns from Smart Compose
Our team reads tons of AI and mahine learning articles to share the best ones with you. This week we're reading all about Google's removal of gender pronouns in its Smart Compose Gmail feature, which smart speaker is best and how China uses cheap labor to support their AI ambitions.
Fireside Chat: Dharmesh Shah and Paul Roetzer on Marketing Technology and Artificial Intelligence
Paul Roetzer and Dharmesh Shah answer the big questions on AI at the 2018 IMPACT Live event. These marketing technology experts share how you can get started with AI, what the future holds and other key insights.
Marketers Are Using AI to Create Facebook Ads that Convert
Phrasee has mastered NLG for email subject lines and is now taking on copywriting for Facebook and Instagram ads. Find out this and more on marketing artificial intelligence in our weekly links roundup.
The Daily Presence of AI for Marketers: Navigating Today and Tomorrow
In his presentation at IMPACT LIVE 2018, Marketing Artificial Intelligence Institute founder Paul Roetzer describes the current state of AI, where marketing AI technology is going and how you can make AI your competitive advantage.
9 Ways to Become a Marketing Artificial Intelligence Pioneer
Learn the 9 essential steps to create a competitive advantage through artificial intelligence.
Artificial Intelligence Could Help or Hurt Midterm Elections
From finding unregistered voters to creating deepfake voice of presidential candidates—artificial intelligence could have major impacts on upcoming elections.
Leverage AI Content Generation for Micro-Content Personalization
Content generation or automated content creation is when a computer “writes” content without needing a human author. This post dives into how to leverage this AI-powered tech for better personalization.
What You Need to Know Today: AI + Ethics
The topic of ethics in artificial intelligence is not a new one. However, as AI quickly becomes more integrated into humans’ lives, the need for guidelines has risen from a minor consideration to a serious concern. We’ve got all the recent ethics-related AI news you need here.
Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open
Marketing Artificial Intelligence Conference (MAICON) registration is now open. Sign up before Dec. 15 to take advantage of early-bird pricing.
How to Scale Content Creation with AI
Almost every content marketer we talk to has the same question: How do you scale content creation with AI? Look no further, because we have some answers.
How to Optimize Your Content with AI
You’ve probably heard a lot of hype around artificial intelligence. This post goes beyond the hype to show you practical ways you can actually use AI to optimize your content.
Call for Speakers: Help Make Artificial Intelligence Approachable and Actionable for Marketers
Do you have an artificial intelligence story to tell? If so, the Marketing Artificial Intelligence Conference (MAICON) call for speakers is now open, and we want to hear from you. The submission deadline is Friday, Dec. 21, 2018.
MIT Wants To Solve For AI Talent Shortage With $1 Billion New School
What's trending in AI and marketing news? MIT is solving for the AI talent shortage with a $1 billion new school initiative, Adobe teased a new set of AI-powered brushes for illustration, and Memory raised $5 million in funding for their AI-fueled time tracking app Timely.
5 Ways to Get Started with Marketing AI Today
Marketers need to get started learning about and experimenting with AI—and fast. Here are 5 ways to do that.
4 Smart Ways to Use AI for SEO
Your favorite search engine is powered by artificial intelligence, so it makes sense your SEO activities should be, too. Here are some smart ways to start using AI for SEO.
Latest Instagram Update: AI for Bullying
Your weekly AI news recap is here! We're reading all about Instagram's AI-powered update to detect bullying in images, Amazon's gender-biased recruiting tool, and the Google Pixel 3's AI features.
Uber Eats Is Using AI to Surpass Its Competitors (And It's Working)
All the AI and machine learning news you need this week. Read on to find out how Uber Eats is dominating the food delivery industry with AI, Google and Facebook's talent war, and Kai-Fu Lee's AI funding recommendation.
Thanks to Machine Learning, Adobe Analytics Will Never Be the Same
At the Institute, we read as many artificial intelligence and machine learning articles as we can get our hands on. The three pieces of news we think you need to know about this week are here.
How to Marry UX and AI to Outdo Your Competition
Our team can’t stop reading AI and machine learning articles. This week, find out how to use UX and AI as your competitive advantage, about new Microsoft’s Dynamic 365 AI releases and how AI healthcare startups have raised over $4.3 billion since 2013.
How 11 World-Class Brands Are Actually Winning with AI
Top brands are using AI across industries to sell more, provide exceptional customers experiences at scale, and transform their operations. Here are 11 actual case studies of companies using AI to build a competitive advantage.
McKinsey Predicts AI Will be as Impactful as the Steam Engine
Our team reads tons of AI and machine learning news every week so we can share the top stories with you. Machine learning articles worth reading this week include McKinsey's AI predictions, Google's new What-IF machine learning tool, and some of the most notable machine learning use cases.
6 Limitations of AI in Marketing That You Need to Know Before You Buy
Expert advice from marketers, for marketers on the limitations of AI in marketing.
How to Use Artificial Intelligence to Supercharge Your Email Marketing
Your weekly roundup of the best AI and machine learning posts on the web. This week we're covering email marketing tips from Salesforce, how AI video recording is changing job interviews, and why algorithms struggle with "catastrophic forgetting."
Introducing the Marketing Artificial Intelligence Conference (MAICON)
Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON)—an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.
8 Marketing Experts Reveal How AI Is Going to Turn the Industry Upside Down
Expert advice from marketers, for marketers on the impact artificial intelligence will have on the industry.
Are Machines Better At Advertising Than Humans?
Our team reads tons of articles weekly to share the top ones with our subscribers. This week we’re reading about advertising wins from machine learning, top AI talent pools in the U.S., and the AI terms all marketers should know in 2018.
New AI Report Points to New Roles for Human Marketers
A forward-looking new research report from Business Insider Intelligence digs into the most compelling and promising innovations in marketing technology, showing what it will mean for marketers to work alongside AI in the near future. Here are the top takeaways marketers need to know.
How a Construction Software Company Uses AI to Dominate the Competition
Keeping a close eye on your competitors can seem nearly impossible with the amount of data available online. Construction software developer HCSS turned to Crayon for help gathering competitive intel and saw a difference in the first week.
Back to School Special: Artificial Intelligence in Classrooms
All the artificial intelligence and machine learning news you need to know heading into back to school season. This week, we're reading about IBM's partnership with Scholastic and Edmodo, how AI is used to track everything students type and more.
Making These Content Strategy Mistakes? AI Can Help
Artificial intelligence (AI) has emerged to help marketers read and analyze billions of pieces of content in seconds to help forge a better understanding of what resonates with coveted prospects. Here's how.
42+ Artificial Intelligence Tools for Marketers
We’re tracking 750+ AI-powered marketing companies with more than $3.7 billion in funding. Here are some of the best tools from the list that you can start using today.
Students Build Machine Learning Algorithm More Powerful than Google’s
Your weekly roundup of the best articles in AI and machine learning. This week, we can't get enough of the small group of students who built an algorithm more powerful than Google's code, Facebook Research's machine learning video series, and how Quicksilver is fighting gender bias in science.
The Rise of AI for Agencies
Marketing agencies that don't adopt AI now are going to get left behind, says Scott Litman at Equals 3. Learn why the rise of AI for agencies matters to you—before it's too late.
Why Every Brand Strategy Must Include Content Governance—and How AI Can Help
If you're serious about brand strategy, you're trying to build a truly valuable brand. That's why it's a shame most enterprise marketers leave out a key component of any brand strategy. It’s called content governance, and AI can help you do it.
Artificial Intelligence for B2B Content Strategy and Content Development
Artificial intelligence can solve a lot of content strategy and content development challenges that B2B marketers face, if you use the right platforms. Learn more about how AI is changing the B2B content marketing playbook—and what that means for you.
How Marketo Uses Machine Learning for Personalization and Prediction
Marketo aims to personalize marketing efforts like no human can with the addition of two AI-powered tools: Marketo AudienceAI + Marketo ContentAI.
Reduce Cost Per Post-Click Engagement by Up to 80% with AI
AI platform inPowered says it gradually reduces cost per post-click engagement by up to 80% by using machine learning to optimize for time on site. We interviewed the company to learn more.
How Olay Uses Artificial Intelligence to Double Conversion Rate
Our team reads articles every day to deliver the best artificial intelligence and machine learning news to you. This week we can't stop reading about Olay's use of AI for a doubled conversion rate, Element AI's new podcast for real business applications and Yext's partnership with Amazon Alexa.
Amazon’s DeepLens Gives You AI-Powered Image Recognition Capabilities for $250
Meta Description: Amazon recently started shipping DeepLens, a small device that helps computers see and analyze the world. What does this mean for the advance of AI in marketing? Read on.
$52.2 Billion To Be Spent Worldwide on AI Systems in 2021
Your weekly roundup of marketing artificial intelligence news including worldwide spending on AI, job displacement in UK, and Microsoft’s call for facial recognition regulation.
This AI Tool Gets Retail Customers to Buy More—and Get Smarter Over Time
AI platform Bluecore says it increases revenue, sales and marketing ROI by using machine learning to tell what retail customers will buy next. We interviewed the company to learn more.
IBM Watson Can Now Predict How Good You'll Be At Your Job
A weekly roundup of artificial intelligence news for marketers and business professionals. This week we cover IBM Watson’s ability to predict how well employees will do in the future, resources to expand your machine learning knowledge, and how China’s Tinder plans to use AI better match couples.
Who Needs a Data Scientist When You Have Marketers?
Discover how Oracle eliminates the need for companies to hire their own data scientists with adaptive intelligence apps that drive business value.
2,000 Students in the Middle East to Spend Their Summer Learning AI
Our team constantly reads articles to deliver the best AI and machine learning news to you. This week, read about how 2,000 students will attend Dubai’s first AI summer camp, companies to work for if you like AI, and how to use AI to make a logo in seconds.
What Two Years of AI Investment Did for Salesforce
Salesforce is putting the power of AI in the hands of marketers with myEinstein.
How TGI Fridays Generated $150 Million in Revenue Using Out-of-the-Box AI
Our team reads tons of artificial intelligence and machine learning articles each week to deliver the best ones to you. This week we’re reading about TGI Friday’s venture into AI, how AI can now beat humans at Dota 2, and tips for AI risk assessment.
Artificial Intelligence from Blueshift Automates and Personalizes Marketing At Scale
If you need to personalize marketing at scale, check out our exclusive profile on Blueshift, a software platform that uses AI to market one-to-one across channels.
How InsideSales.com Uses Artificial Intelligence to Boost Customer Revenue by 30%
Get the inside scoop on InsideSales.com, an AI-powered sales platform, in this exclusive spotlight on the company.
3 Of The Most Unique AI Use Cases You’ve Ever Heard Of
This week’s AI content roundup highlights three unique use cases for machine learning: Google can predict when you’re going to die, Facebook can correct selfies you’ve blinked in, and Yelp can tell you what to order based on their Popular Dishes update.
Everything You Need to Know About AI-Powered Content Intelligence Solutions
In this exclusive, author Chad Pollitt delivers the low-down on how artificial intelligence is transforming content marketing as we know it.
Blueprint for Your Life: AI in your Personal & Professional Life
Amazon’s Blueprints can be considered blueprints of our lives, helping their systems build more useful solutions—solutions we all know we want and are willing to trade time and data for.
How Brick-and-Mortar Retailers Use AI to Stay in Business
A weekly roundup of artificial intelligence news for marketers and business professionals. This week we cover how brick-and-mortar retailers are leveraging AI, a new tool for designing algorithm without a line of code and who machine learning predicts will win the 2018 World Cup.
How To Create a Digital Clone of Your Voice in Seconds Using Artificial Intelligence
Your weekly roundup of artificial intelligence and machine learning news. This week we can’t stop reading about an AI that can clone your voice, the world’s first AI psychopath Norman, and how to reduce biases in chatbots.
AI Can Now Identify You By Your Walking Style
From predicting whether an online conversation will end in conflict to identifying individuals by their walking style, artificial intelligence and machine learning are being implemented everywhere. We’ve got the scoop on all the AI news you need to know this week.
How the European Union’s GDPR Rules Impact Artificial Intelligence and Machine Learning
The European Union’s new GDPR policy has some implications for the world of AI. Discover why in this post.
How Not to Feel Lost When It Comes to Artificial Intelligence
Our team reads tons of artificial intelligence articles every week to share the best ones with you. This week we’re reading about a new free AI class, how AI will impact the legal system and more.
AI-Powered Chatbots: The Intersection of Your Product and Your Customer
Today, we’re still in the early stages of consumer adoption of AI-powered chatbots, but tomorrow’s consumers are rapidly becoming steeped in chatbot interactions. What does this mean for your business and your customers’ journey?
Adobe Takes Strides to be The Next AI Master – Or Should We Say Sensei
Adobe’s acquisitions, product sneak peeks and culture of AI adoption position the company as a future AI powerhouse.
Research Shows How AI Will Help Brands Win on the Customer Experience Battlefield
New research from BrightEdge shows exactly how 500+ marketers are preparing for the promise of artificial intelligence and machine learning.
3 Smart AI Implementation Lessons from Facebook
No matter your company’s size, you can learn 3 very important AI implementation lessons from Facebook’s recent experiments with artificial intelligence.
Want to Know What AI Transformation Looks Like? Ask an Accountant
Artificial Intelligence will revolutionize marketing, but it’s hard to predict what the extent of its impact will be. To get an idea, take a look at another field undergoing major AI changes: accounting.
How Your Instagram Photos and Hashtags Are Training Facebook's AI
Your weekly roundup of the best artificial intelligence and machine learning articles on the web. This week we're reading about how Facebook is using Instagram hashtags to train their algorithms, the new AI features announced at Google I/O 2018, and more.
Watch an AI Marketing Tool Get Put to the Test in Real Time [Free Webinar]
AI email marketing tool Phrasee is putting its tech to the test in real time. In this free webinar, Phrasee will go head-to-head with humans to see who performs email marketing better—humans or AI. Get the details in this post.
How Google Ads Use AI to Automatically Boost Performance
Google Auto Ads is a new feature offered on their AdSense advertising platform. It allows AdSense to use machine learning to test and analyze different variables on a publisher’s website, such as ad frequency and placement. Here’s our research on the new AI feature.
Global AI Business Value To Reach $1.2 Trillion in 2018
Our team reads tons of artificial intelligence and machine learning articles weekly to deliver the best ones to you. This week we’re reading about Gartner’s $1.2 trillion estimate for AI-derived business value, Sergey Brin’s AI warning, and the four things to consider before investing in AI.
McKinsey: AI Will Have the Most Impact in Marketing
McKinsey’s study of artificial intelligence in more than 400 use cases in companies across 19 industries concludes that marketing and sales are one of the top fields to be positively impacted. Here are the highlights.
How A 17-Year-Old Is Learning All She Can About Artificial Intelligence
Your weekly roundup of the best artificial intelligence and machine learning being shared online. This week we highlight a high school AI coder, Gmail’s new AI features, and Huawei’s plan for creating emotionally intelligent AI.
Google Puts Artificial Intelligence in The Hands of Students with New DIY AI Kits
A weekly roundup of artificial intelligence news for marketers and business professionals. This week we cover Google’s new DIY AI Kits, new jobs being created by AI, and how MIT’s neural networks are being used to map developing countries.
What Businesses Need to Know About the Coming AI Transformation in Search
AI and machine learning are happening, and the impact is already being felt amongst businesses. Discover what you need to know and how you can stay ahead with Digital Knowledge Management.
What Marketers Need to Know About AI and Native Advertising
Marketing AI Institute founder Paul Roetzer talks machine learning, native advertising and influencer marketing with Chad Pollitt, author of the Native Advertising Manifesto.
GumGum: The AI Solution 70% of Fortune 100 Companies Use
GumGum is using artificial intelligence to reach targeted audiences with in-image advertising for 70% of Fortune 100 companies. GumGum CMO Ben Plomion shares more here.
AI Is Transforming The Workplace: Pro or Con?
Every week our team reads as many AI articles as we can get our hands on to share the best ones with you. This week we’re covering the improvements artificial intelligence is making in the workplace, Microsoft’s plan to infuse everything with AI and more.
Learn How to Use AI in Your Content Marketing [Free Webinar]
Content Marketing Institute, Acrolinx, and the Marketing AI Institute have teamed up to present a free webinar on How to Get Started with Artificial Intelligence in Content Marketing. Full details here.
Amazon's AI Chat is Going To Change Your World
“Alexa, let’s chat.” These words are powering a revolution poised to enmesh both consumers and businesses. Discover how it will affect your business.
What Is Artificial Intelligence, How Does It Work and Will It Take My Job?
Paul Roetzer, founder of the Marketing AI Institute, answers questions related to artificial intelligence on Entrepreneur Weekly with Alan Taylor at the 2018 Traffic and Conversion Summit in San Diego, California.
Is Artificial Intelligence in Marketing Overhyped?
The implications of artificial intelligence are all over the news. Is AI for marketing overhyped? You’ll know after answering these three tough questions.
Could AI Really Be As Big As Electricity or Fire?
Google’s CEO Sundar Pichai made a bold statement that AI is as impactful as fire or electricity. We wanted to move this statement past hyperbole by answering two questions: How far will AI progress and how impactful will it be?
I Spent 24 Hours Looking at Artificial Intelligence in My Everyday Life
AI is prevalent in everyday experiences; yet for many, it still seems like a far fetched idea from a movie set in the distant future. Here’s a look at how many times we interact with AI every day.
Should You Expect Your Marketing Team to Read One Million Customer Reviews?
Understanding customer sentiment is critical for effective marketing, but it’s hard for marketers to read through thousands of customer reviews. Enter natural language processing for customer review analysis.
How to Plan A Successful Marketing Campaign with Adobe's New AI
Adobe’s new tool, Master Plan, uses AI to plan and implement successful marketing campaigns. Here’s what features marketers are the most excited about.
How To Tell What Is And Isn’t Artificial Intelligence
Your weekly roundup of interesting and insightful artificial intelligence news. This week we’re reading about using AI to decrease food waste, Google Lens and more.
Are You Sending the Right Signals to Recruit AI Talent to Your Organization?
Companies are falling behind in the race for acquiring AI talent—often, not by choice or ignorance, but because they aren’t sending the right signals to the talent marketplace. Here’s a few ways you can recruit top AI talent.
How to Manage Content Across the Enterprise Using Artificial Intelligence
The CEO of AI-powered content platform Acrolinx has a three-step framework for enterprise marketers who want to create and promote content better. Learn more here.
How to Boost Email Opens by 35% Using Artificial Intelligence
Gumtree, an online classifieds website with millions of users, boosted email opens by 35% using AI. Here’s how they did it.
How To Leverage Your Data To Be Successful Like Amazon And Spotify
Our team curates the most interesting and informative AI articles of the week. Tune in to read about AI real estate agents, biases in machine learning and more.
Microsoft: We’ve Developed Artificial Intelligence That Translates Chinese to English As Well As Humans
Microsoft claims it has developed an AI system that translates Chinese to English just as well as a professional human translator. Here’s why that matters.
The Stephen Hawking Warning About Artificial Intelligence That Every Businessperson Should Read
Before he died, Stephen Hawking left us some wisdom on the possibilities and perils of artificial intelligence.
Why Marketers Can’t Ignore This Crazy AI Statistic
Your weekly round-up of the most interesting news in artificial intelligence featuring the commercialization of AI devices, democratizing AI and more.
Why Mark Cuban’s Artificial Intelligence Prediction Is a Warning for Marketers
Mark Cuban made a crazy AI prediction that contains a warning for marketers. And he’s absolutely correct.
In the Age of AI, Local Listings Matter More Than Ever
As artificial intelligence becomes more commonplace (and more powerful) in the way in which consumers search and find your business, the role that local listing data plays in your success will only continue to increase.
How To Master Artificial Intelligence Like a Google Employee—For Free
Your weekly artificial intelligence news briefing featuring Google’s free machine learning course, how marketing agency executives define AI and more.
How Can Artificial Intelligence Revolutionize Your Content Marketing? [FREE WEBINAR]
Join us Thursday, March 8 at 12pm CST / 1pm EST for a free webinar on how you can start using AI to transform your content marketing today.
Will AI Power Your Social Media Advertising?
Your weekly round-up of AI news featuring how Facebook could own the AI advertising space, one scientist’s view on robots taking human jobs, and more.
How to Use Artificial Intelligence to Split Test Email Campaigns
Split tests are a great way to measure email marketing ROI. Take a look at how you can pair them with AI and the scientific method to drive more revenue.
Taking Your First Steps Into an AI-First World
AI is here, it’s happening all around us and impacting the role of marketers more than we ever expected.
New CB Insights Report Reveals Top AI Trends To Watch in 2018
Using a database of 1,000+ global AI companies, CB Insights released the top 13 AI trends their analysts will be watching in 2018. Here are the takeaways.
What Is Amazon’s AI-Powered Convenience Store and Why Does It Matter to Marketers?
Amazon just opened an AI-powered grocery store that doesn’t need human workers. Marketers can learn some lessons from it.
How a Fitness Brand Used AI to Boost Leads by 218%
Your weekly AI news briefing featuring Orangetheory’s $15-million artificial intelligence media budget, closing the AI implementation gap and more.
How to Transform Your Content Marketing Strategy with AI [Free Ebook]
Content Marketing Institute and the Marketing AI Institute, share how marketers can use AI to boost their content marketing performance.
How Many AI Jobs and Experts Really Exist?
Our team curates the most interesting and informative AI articles of the week. Tune in to read about machine learning mentor programs, the AI talent pool and more.
How Artificial Intelligence Will Redefine Marketing Jobs
AI is going to change how marketing jobs work. And any pro in the industry needs to understand how if they want to thrive in coming years.
Marketing AI Today: 3 Links in 3 Minutes (Feb. 9, 2018)
Our team curates the most interesting and informative AI articles of the week. Tune in to read about AI recruiters and ways to get started with AI.
Marketing AI Today: 3 Links in 3 Minutes (Feb. 7, 2018)
Our team curates the most interesting and informative AI articles of the week. Tune in to read about a $175 billion AI venture fund and other top AI stories.
Clarifai Uses Artificial Intelligence to Supercharge Your Visual Marketing and Search
Clarifai uses AI to tell you what’s in images and help you better market visually to customers. Here’s how.
Marketing AI Today: 3 Links in 3 Minutes (Jan 31, 2018)
The top AI articles you should read this week featuring why Google’s SEO says AI is more important than fire, AI-assisted shopping and the rise of chatbots.
Marketing AI Today: 3 Links in 3 Minutes (Jan 25, 2018)
Staying on top of the news is hard. That’s why we’ve curated a list of the top three AI articles for marketers to read this week.
Learn How to Use AI in Your Marketing [Free Webinar]
Want to learn exactly how to use AI to improve marketing performance and productivity? This free resource will teach you how.
Marketing AI Today: 3 Links in 3 Minutes (Jan 18, 2018)
We read all the AI articles we can get our hands on so we can curate the best ones for our audience. Here are the top three you should read right now.
What Marketers Need To Know About Artificial Intelligence in 2018
Marketers should know 3 big things about AI going into 2018. This post breaks down what they are and why they’re important.
New Report From AI Company Uncovers How Brands Use Competitive Intelligence
A new report from Crayon, an AI-powered competitive intelligence platform, dives deep into how businesses gather and use market intel.
3 Top AI Articles You Need to Read
If you only read 3 AI articles this week, read these ones.
What Is The State of AI? A New Report Has the Answers
A brand new report on the state of AI has important takeaways for marketers. Learn what they are in this post.
Why Marketers Need to Understand AI and How to Get Started
The writing is on the wall. Marketers need to understand AI. Here's why and here's how to get started.
What the Future of Visual Search Means for Your Business
To connect with emerging consumers as they grow into their prime purchasing power, your business will have to increase your level of focus on visual search.
How to Use AI to Improve Content Quality: Actionable Examples Using Acrolinx
Acrolinx is an AI-powered linguistics analytics engine that uses machine learning to improve your content. This step-by-step guide shows you how.
What Small Businesses Need to Know (and Do) About Voice Search
Small businesses only have so many resources to put towards your search efforts and voice search presents a complex set of challenges.
Smart Moderation Uses Machine Learning to Automatically Moderate Comments Across Facebook, Instagram, and YouTube
Big brands, your comment moderation woes are over. Smart Moderation uses AI to manage comment moderation automatically and without human involvement.
Uberflip Uses AI to Recommend Content That Converts
This artificial intelligence tool can help you build more effective content marketing campaigns. Here’s how.
3 Big Trends in AI That Marketers Need to Know
A new analysis by The Economist on the state of today’s AI market has critical lessons for marketers.
Crayon Uses AI to Uncover the Most Important Competitive Intel
Crayon uses artificial intelligence to find out which competitive intelligence matters most to your business, thanks to a major update. Learn more here.
Big Brands Want Marketers Who Know AI, New Glassdoor Research Reveals
A new study based on millions of online job postings shows AI-powered marketing roles in demand. Learn which ones here.
Do You Need to Understand AI? Don't Miss This New Resource [FREE DOWNLOAD]
A brand new resource promises to teach marketers the ins and outs of AI 101. Get it here.
Today in Artificial Intelligence: 3 Pieces of AI Content Worth Your Time
We read dozens of AI articles this week to find three that are actually worth your time.
HubSpot and the Marketing AI Institute Talk Why Marketers Need to “Get” AI
HubSpot and Paul Roetzer, founder of the Marketing AI Institute, broke down why marketers need to understand artificial intelligence.
Should Content Marketers Fear Artificial Intelligence?
A new deep dive into natural language generation (NLG) provides content marketers with insight into how AI will affect their jobs.
Why Google’s AlphaGo Zero Artificial Intelligence System Has Major Implications for Marketers
Google’s DeepMind AI division just made a major announcement about a new system that has massive implications for marketers.
Sentient Technologies Built an Autonomous Hedge Fund, Then Applied Its Artificial Intelligence Platform to Marketing
Sentient Technologies uses advanced artificial intelligence to improve the customer experience and increase conversions. Here’s how.
Discover, Develop, and Activate Your Content Marketing with Artificial Intelligence from BrightEdge
BrightEdge’s new solution uses artificial intelligence to improve content marketing for Fortune 100 brands. We interviewed BrightEdge to learn how it works.
Story by PulsePoint Uses Artificial Intelligence to Distribute and Optimize Content at Scale
Story by PulsePoint uses artificial intelligence to get your content in front of the right people on the right channel—at scale. Learn how in this post.
Artificial Intelligence in Inbound Marketing
Artificial intelligence is evolving how inbound marketing works, and marketers need to understand how if they’re going to thrive in the new landscape.
The 5Ps of Marketing Artificial Intelligence
Introducing a new framework to help visualize and organize the marketing AI technology landscape—the 5Ps of Marketing AI.
HubSpot Acquires Motion AI So Marketers Can Build Their Own Chatbots
HubSpot just announced another artificial intelligence acquisition. Here’s what marketers need to know.
Why Marketers Need to Understand Predictive vs. Prescriptive in the Age of AI
Understanding predictive vs. prescriptive systems is the key to unlocking the potential of artificial intelligence.
How Can Artificial Intelligence Improve B2B Email Marketing?
AI has the potential to transform B2B email marketing. This post describes how—and how to get started with artificial intelligence.
Node Uses Artificial Intelligence (and $16.3 Million in Funding) to Determine Which Prospects You Should Sell to Next
Node is an artificial intelligence company backed by Mark Cuban that is about to kill cold calling. We talked with the company’s CEO to find out how.
Klevu Uses Artificial Intelligence to Help Ecommerce Stores Sell More
Klevu is an AI-powered ecommerce search solution that grows revenue for brands. This interview describes how the company does it.
Netra Uses Artificial Intelligence to Identify Consumer Preferences from Social Media Photos
Netra uses AI to analyze billions of images on social media and tell you the preferences of your ideal consumers. We spoke with CEO Richard Lee to learn how.
What Does the Future of Marketing Look Like in the Age of AI?
We’ve spent years experimenting with AI. Here are our predictions for what the near future of marketing looks like in the age of AI.
Siftrock Uses Machine Learning to Save B2B Marketers Tons of Time on Email
Machine learning tool Siftrock automatically manages and mines email replies for B2B marketers. We learned how in this exclusive interview.
How Artificial Intelligence Can Supercharge Your Paid Advertising
How can artificial intelligence help you run more effective paid ad campaigns? This post will show you.
How Gmail Uses Artificial Intelligence and Why Marketers Need to Pay Attention
You might not realize it, but Gmail’s Smart Reply functionality relies on AI. Here’s how it works and why it matters to marketers.
10 Stats That Show Artificial Intelligence Has Arrived in Marketing
In late 2016, we bet big on marketing AI. These 10 stats validate that bet, and show how marketing AI's time has come.
Marketers Are Going All-In on Artificial Intelligence, But Face Serious Challenges [STUDY]
A new Forrester study shows marketers are ready to adopt AI, but face an uphill battle. This post breaks down the study’s findings.
What HubSpot’s Acquisition of Kemvi Means for the Future of Marketing
HubSpot’s acquisition of AI company Kemvi has big implications for marketers and salespeople.
Meet the Company That Gets Your Marketing Data Ready for Artificial Intelligence
Alegion helps marketers prepare their data for use with artificial intelligence systems. Here’s how.
This Ad Intelligence Tool Uses Machine Learning to Spy on Your Competition’s Digital Ad Strategy
Pathmatics uses machine learning to provide competitive ad intelligence on thousands of brands. We interviewed the company to learn how the solution works.
This Startup Provides 5X ROI for Small Businesses Thanks to Intelligent Automation
eRelevance Corporation uses intelligent marketing automation to generate an average of 5X ROI for SMBs. Here’s how.
How to Use Artificial Intelligence in Your Content Marketing
Content marketers need to seriously consider using AI to keep up with content demand and improve performance. Here’s how.
How Marketers Can Embrace Artificial Intelligence Today
If you’re a marketer who wants to embrace AI, consider these three steps to get started.
Siri, What Do Marketers Need To Know About Voice Recognition?
Demystify voice recognition technology and discover what marketers need to know about natural language processing, an AI technology.
How Brands Target Consumers Better and Sell More with Artificial Intelligence [Case Studies Included]
Real brands are using AI to better target and sell to consumers. Discover actual case studies on how they’re doing it in this post.
3 Use Cases for Artificial Intelligence in B2B Marketing
How can you use AI in your B2B marketing efforts? These 3 use cases are great ways to start.
This Personalization Platform Uses Machine Learning to Stop Customer Churn for Gaming Companies
Personalization platform Beehive employs AI to boost customer retention rates and optimize marketing activities.
Why Retail Brands Need to Start Using Artificial Intelligence in Marketing—and How to Do It
Retail brands need to get smart about AI if they want to compete in 2018. Here’s how.
The Top 3 Use Cases Right Now for Artificial Intelligence in Marketing
After years of experimenting with AI, we’ve identified 3 major marketing use cases for AI-powered tech.
12 Artificial Intelligence Articles Every Marketer Should Read
There’s a lot of hype about AI out there. This post provides steps to learn about AI the right way, using the most accurate sources out there.
How Delta Faucet Increased Pageviews Per User by 49% Using Machine Learning
Learn how Delta Faucet used OneSpot’s artificial intelligence technology to boost content marketing performance.
3 Reasons Why Mark Cuban Is All-In on Artificial Intelligence
Mark Cuban thinks AI will change business as we know it. There are three reasons for that.
8 Predictions for Artificial Intelligence in Marketing from AI Experts
We asked 8 AI experts about what’s coming next in marketing AI. Their answers provide a look into the future.
Learn How to Get Started with Artificial Intelligence at the AI in Marketing Symposium [San Francisco Event]
The AI in Marketing Symposium is taking place July 18-19 in San Francisco. Read on to learn event details and get 20% off tickets.
Google Tensor Processing Units and Google Compute Engine: What Marketers Need to Know
Google’s Tensor Processing Units and Google Compute Engine have major implications for artificial intelligence and its business impact.
Machine Learning for Marketers Made Simple with MonkeyLearn
MonkeyLearn uses machine learning to automate marketing workflows. We spoke with the company’s CEO to learn how marketers can leverage this technology.
How to Automate, Augment and Accelerate Your Agency with Artificial Intelligence
Artificial intelligence provides agencies with an unprecedented opportunity to deliver more value and increase profitability. Here’s how.
14 Artificial Intelligence Tools to Scale, Improve and Personalize Your Content Marketing
These 14 artificial intelligence tools will help content marketers scale, improve and personalize their content.
This Artificial Intelligence Powered Content Marketing Tool Just Raised $110 Million to Check Your Grammar (and Potentially So Much More)
AI-powered grammar checker Grammarly improves content using machine learning—and has important implications for content marketers.
Optimize Your Online Marketing Across Channels Using Sitecore's Artificial Intelligence and Machine Learning
Sitecore uses AI and machine learning to optimize online marketing across channels. We spoke with the company to learn how it all works.
How the Travel Industry Can Use Artificial Intelligence to Increase Personalization and Performance
Travel brands are starting to embrace artificial intelligence. Here’s what that means for travel marketers.
Adobe and Microsoft Partner on Machine Learning and Artificial Intelligence
Adobe and Microsoft have partnered to share machine learning data and expertise. Here’s what that means for marketers.
New Guide Teaches CMOs All About Artificial Intelligence
A new guide sheds light on how CMOS can leverage AI in their companies. Read on to learn what’s in the guide and how to download a free copy.
Why Content Marketers Should Embrace Artificial Intelligence
Artificial intelligence can give content marketers a powerful way to drive performance and tell stories at scale. PR 20/20 founder Paul Roetzer explains how.
This Ecommerce Company Uses Artificial Intelligence to Accurately Predict What You’ll Buy Next
Ecommerce company Otto uses artificial intelligence to accurately predict what consumers will buy with 90% accuracy. That has major implications for marketers.
Companies and Government “Flying Blind” When It Comes to AI Advancements, Say Researchers
Experts propose a government “AI Index” to track the impact of AI. That has some major implications for marketers, executives and entrepreneurs.
Amazon Just Staked Its Future on AI. Here’s Why That Matters
Amazon’s shareholder letter explicitly reinforces the company’s commitment to AI. Here’s why that matters to marketers.
This Company Uses Artificial Intelligence to Improve Content for Facebook, IBM and Nestle
Acrolinx uses artificial intelligence to improve the content of major brands, including Facebook, IBM and Boeing. Read on to learn how the company does it.
10 Artificial Intelligence Events to Make Time for in 2017 [UPDATED]
Session and registration details for 10 top artificial intelligence events featuring experts from companies like Google, IBM, Microsoft, Amazon and Facebook.
6 Marketing and Sales Companies with More Than $500 Million in Funding Top “Most Promising” AI List
A new report from CB Insights details the top companies leading the AI revolution. Learn why marketing and sales dominate the list.
Use Machine Learning to Score and Improve Your Content Before Publishing
Atomic Reach uses artificial intelligence to improve your content marketing efforts based on engagement data. We sat down with them to find out how.
LinkedIn Sales Navigator Shows How Artificial Intelligence Is Often Hiding in Plain Sight
LinkedIn Sales Navigator shows how artificial intelligence is being used in powerful marketing tools, often without marketers even knowing it.
IBM and Salesforce Team Up to Tackle Enterprise Artificial Intelligence
A new partnership between two major players in artificial intelligence has massive implications for marketers. Learn more in this post.
Skyword Employs Artificial Intelligence to Hyper-Personalize Enterprise Content
Skyword’s artificial intelligence capabilities help global enterprises personalize content for higher engagement and conversions. Here’s how.
Coca-Cola Exploring Artificial Intelligence for Content Creation, Media Buying and More
Coca-Cola just signaled its desire to automatically create content with AI. Here’s why that matters for marketers.
Answering the Top Questions Marketers Have About Artificial Intelligence
Marketing Artificial Intelligence Institute creator Paul Roetzer offers marketers guidance on how to understand and use AI.
11 Ways to Make Marketing Automation More Intelligent (and Truly Automated) with AI
Explore 11 marketing tasks that can be intelligently automated using AI-powered technology.
What Elon Musk, Nick Bostrom and Demis Hassabis Think About Better-Than-Human Artificial Intelligence
Elon Musk, Nick Bostrom and others took the stage at the Beneficial AI 2017 Conference to talk about superintelligence. Learn what they had to say.
Make Marketing More Personalized and Predictive with IBM Watson-Powered Technology
Opentopic uses IBM Watson-powered AI tools to help clients make their marketing personalized and predictive. We interviewed the company to find out how.
How Will Google’s Work on Artificial Intelligence Affect Marketers?
Google has incorporated artificial intelligence into key products that marketers use every day. This will have profound implications for the industry.
Facebook, AI and Fake News: What Marketers Need to Know
Fake news, and Facebook’s fight against it with AI, have major implications for marketers. Here’s what you need to know.
Predict B2B Customer Behavior with Artificial Intelligence
Predict B2B customer behavior using CaliberMind’s artificial intelligence solution. We find out how in this interview with the company’s CEO.
A Practical Look at the Impact of Artificial Intelligence on Marketing
How will AI affect marketers? This interview with AI expert and creator of the Marketing Artificial Intelligence Institute, Paul Roetzer, has the answer.
Streamline the Content Marketing Process with Machine Learning
Scripted uses AI to connect businesses with the most qualified freelance writers.
Manage Data-Driven Content Marketing at Scale
Curata uses artificial intelligence to curate and distribute the most high-quality content—then measure its impact. We talked to the company's CEO to learn how.
The Artificial Intelligence Landscape: How 8 Major Tech Companies Are Using AI
Tech giants like Facebook, Microsoft and Amazon have made major investments into AI and related technology. Here’s where the biggest players currently stand.
Can Artificial Intelligence Automate Marketing Strategy?
Imagine a future in which machines, not marketers, drive marketing strategy.
This Machine Learning Technology Displays the Content Most Likely to Engage Prospective Customers
Boomtrain is a machine learning platform that delivers timely, relevant content to consumers. Learn more in our profile with the company.
Want to Get Started with Artificial Intelligence? Ask These Questions About Your Data
How do brands go from reading about AI to actually using it? It starts with asking the right questions about your data.
Will Artificial Intelligence Replace Writers and Content Marketers?
There’s much talk about machines replacing content creators. We dig into the facts behind the hype, including what types of content automation are possible.
Artificial Intelligence Takes Center Stage at Intelligent Content Conference 2017
The Intelligent Content Conference takes place on March 28-30, 2017. The event teaches marketers how to scale content with technology—including AI.
How the Associated Press and the Orlando Magic Write Thousands of Content Pieces in Seconds
Thanks to Automated Insights, companies like the Associated Press (AP) and the Orlando Magic automatically generate countless pieces of content from their data.
Why Salesforce Went All-In on AI and Why It Matters (Even If You Don’t Use Salesforce)
Salesforce Einstein introduces AI to one of the market’s leading CRMs. Here’s what that means for marketers.
Automatically Personalize Content Across Channels with Machine Learning and Natural Language Processing
OneSpot personalizes content for individuals at every stage of the buying cycle across digital channels. The key to doing that? Artificial intelligence.
Introducing the Marketing Artificial Intelligence Institute
Artificial intelligence is transforming marketing, creating endless opportunities. We're here to help marketers take advantage of them.