The Marketing Artificial Intelligence Conference (MAICON) 2020 is even bigger and better than last year with 60+ speakers and 45+ general and breakout sessions. And today, we’re excited to drop the preliminary agenda—featuring top speakers from companies including IDC, Microsoft, Northwestern University, Persado, Salesforce, Sears, and more.
Join us July 14 - 16 in Cleveland, Ohio as we explore how AI can give marketers superpowers by enhancing human knowledge and capabilities.
Discover Your Marketing Superpower
Programming spans seven tracks, all designed to offer actionable, inspiring takeaways. These tracks include: Business of AI, Advertising, Content Marketing, Conversational, Data & Analytics, Email Marketing and Wildcard (Research/Sales/Search/Social Media Marketing).
Keep reading for 10 must-see sessions at MAICON, and subscribe below for regular speaker updates as they are announced.
10 Can’t-Miss Sessions at MAICON
1. AI in Marketing: A To-Do List, Jim Sterne, Co-founder and Director Emeritus, Digital Analytics Association [Business of AI Track]
Marketing professionals and digital analysts of all stripes need a destination, a map and expert navigation to help acclimate themselves to artificial intelligence. In this presentation, Jim Sterne, author of Artificial Intelligence for Marketing, will provide a checklist for getting started with AI and machine learning. Learn about today’s branding necessities, new tools and new rules, the augmented marketer, staying relevant, and tomorrow’s ecommerce conundrum. See what the world of marketing looks like when everything is a screen, all your data has been traded away for a pittance, and marketers have new tools with which to make age-old mistakes.
2. Assessing and Mitigating Bias in Marketing AI, Christopher S. Penn, Co-Founder and Chief Innovator, Trust Insights [Business of AI Track]
Bias in data and AI is omnipresent, from machines making biased hiring recommendations to marketing targeting excluding areas based on race and income, intended or not.
In this eye-opening talk from Trust Insights Chief Data Scientist Christopher S. Penn, you’ll learn what the difference is between human bias and machine bias (and why both matter), the four types of machine bias, how to identify bias in a dataset using common machine learning and data science tools, and industry best-practice tools for keeping your AI models on the rails.
3. Data and the Next Decade: What to Expect and How to Prepare, Laurie Hood, SVP, Marketing, Mobilewalla [Data + Analytics Track]
We live in a hyper-connected world where virtually everything we do leaves a digital trace. From our connected devices to what we buy, watch, listen to and search for, there is little left to the imagination. Brands have spent the last decade capturing as many of those interactions as possible in an effort to build brand loyalty and gain competitive advantage. As we move into the next decade, consumer interaction with data and devices will increase exponentially, creating new opportunities for brands to engage. The good news is, AI and machine learning technologies will allow us to more effectively harness all that data and drive more, and deeper insights out of it than ever before. In this session, you’ll learn how AI is changing our relationship with data and how you can leverage it to drive real results for your business.
4. Demand Smarter Technology: How AI-Powered Tech Gives You Superpowers, Paul Roetzer, Founder, Marketing AI Institute and MAICON [Keynote]
The great irony of marketing automation is that it’s manual. You, the marketer, write all the rules. You build the plans, produce the creative, run the promotions, personalize the experiences and analyze the performance. Traditional marketing is all human, all the time.
But, the landscape has changed. Leading brands know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. It must become marketer + machine.
AI doesn’t replace marketers, it augments your knowledge and capabilities. AI gives you superpowers. It’s time to discover yours.
5. Exploring Use Cases and Technologies for Email & AI (Panel), Gerry Murray, Marketing and Sales Technology Research Director, IDC [Email Marketing Track]
Moderated by IDC Research Director Gerry Murray, this panel will explore email marketing use cases and the AI tech stack needed for automating them. Panelists will touch on rational approaches to applying AI tools for email marketing and common pitfalls to avoid when purchasing and implementing these technologies.
Attendees will leave with a better understanding of how to take advantage of AI-powered email marketing tools within their organizations.
6. Going from Zero to Super Hero: How Leading Brands Have Implemented AI, Jim Lecinski, Clinical Associate Professor of Marketing, Northwestern University [Keynote]
Beyond understanding the basics of what AI and machine learning are, and the use cases and business cases for them, it's also important for marketing leaders to have an understanding and a roadmap for implementation. This panel will discuss how exactly to get started and the steps you'll need to go through. Based on the panelists' experiences with implementing AI in marketing, you will leave with a clear five-stage plan for your own organization.
7. Optimizing for Conversational AI in Search, Christi Olson, Head of Evangelism, Microsoft [Conversational Track]
Customers can engage with brands in more places than ever before, thanks to conversational AI. Conversational AI is disrupting both how consumers engage with brands, and how consumers discover information and purchase.
Today's consumers expect to access brands when they want to, where they want to, and how they want to—and there is an increase in voice-related engagements. How can your business prepare? What are the key trends you need to know? Join Microsoft’s Search Evangelist, Christi Olson, as she walks through the results from Microsoft’s Consumer Adoption of Voice Technology and Digital Assistants Report to help you prepare today's marketing strategies for the conversational future.
At the end of this session you’ll know:
- How to maximize the impact of your digital marketing strategies to prepare for conversational AI.
- The key trends impacting conversational AI and search.
- How to optimize your content for voice search.
8. Personalization at Scale: An AI-Powered Approach, Ryan Deutsch, Chief Brand Advocate, Persado and Justin Kurt, DVP Digital Marketing and Personalization, Sears [Content Marketing Track]
Delivering the right message to the right person at the right time at scale is no longer a hollow promise. It’s now possible to use AI to create and deliver personalized content that engages and converts. Yet many marketers don’t fully grasp the essential value and opportunity of using AI for content personalization. Learn how marketers at leading brands are already leveraging AI to deliver visible and meaningful business impact.
In this session, Persado Chief Brand Advocate Ryan Deutsch and Sears DVP Digital Marketing & Personalization Justin Kurt will show you specific ways that AI is being used to create high-impact marketing content that resonates at a micro-segment level. You’ll walk away understanding the basics of using AI for marketing to develop better creative based on the words that matter to your audience.
9. Reaching The Post-AI Consumer, Mathew Sweezey, Principal of Marketing Insights, Salesforce [Keynote]
By 2025, 95% of all consumer interactions with a brand will happen via AI. AI is having a massive effect on consumers, and the methods we use to reach them. Dive deep with Mathew Sweezey, marketing futurist at Salesforce and Harvard Business Review author, to see how new consumer expectations resulting from AI will impact how we grow and sustain business in the post-AI world.
10. 5 Applications of AI for Content Marketers, Katie Robbert, CEO, Trust Insights [Content Marketing Track]
AI and machine learning are everywhere, and marketers are struggling with major questions like: "What exactly is AI?" and "How will this impact my work?"
In this talk by analytics expert and AI practitioner Katie Robbert, learn what AI is (and isn't), why you don't necessarily need to learn how to code, and what to do to future-proof your company and career. In this session, you'll learn:
- How to use AI to predict marketing trends and strategy.
- How to use AI to understand messy data like customer feedback.
- How to use AI to prove marketing ROI.
See you at MAICON 2020?
For more sessions and speakers, visit the full MAICON agenda.
Sandie Young
Sandie Young was formerly the Director of Marketing at Ready North. She started at the agency during the summer of 2012, with experience in magazine journalism and a passion for content marketing. Sandie is a graduate of Ohio University, with a Bachelor of Science from the E.W. Scripps School of Journalism.