At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers and we curate them for you here. We call it 3 Links in 3 Minutes. Enjoy!
IBM is taking their employee performance reviews up a notch. Instead of just evaluating past successes (and failures), IBM is now taking future performance predictions into account with the help of Watson.
According to Bloomberg, Watson Analytics uses artificial intelligence to take employee experiences, projects, and training into account and predict the future skills and value they could bring to the company. Managers then take Watson’s assessment ratings into account when making promotion, pay and bonus decisions.
Vice president for compensation and benefits at IBM Nickle LaMoreaux expands, “Traditional models said if you were a strong performer in your current job that was the singular way that you got a promotion.” By including hypothetical future performance, evaluations are more well-rounded and accurate. In fact, IBM claims Watson has a 96 percent accuracy rate compared to internal analysis with HR experts.
Expand Your AI Knowledge
We’ve shared some of our favorite artificial intelligence online courses before (check them out here and here). But, if you’ve already made your way through those, Dice just released a list with more options for expanding your AI and machine learning expertise.
Just getting started with AI? Microsoft and Google both offer a variety of beginner-level, free courses on the basics.
OpenAI offers more advanced materials and tools for training artificial intelligence and machine learning platforms.
IBM’s developerWorks website features tons of tutorials and articles on all things neural networks, IoT (Internet of Things), and beyond. You can also find a plethora of resources for building apps and creating workflows on Watson, IBM’s AI platform.
China’s Tinder Embraces Artificial Intelligence
Tired of being matched with individuals you have nothing in common with on dating apps? Tantan has a solution.
According to SCMP, China’s Tinder app, Tantan, has plans to heavily incorporate artificial intelligence into their app. With AI, the company will be able to more accurately identify new users, boost their advertising efficiency and increase user numbers.
Unlike Tinder, Tantan users verify their identity with a cell phone, not their Facebook profile, which is banned by the Chinese government. Instead, AI algorithms will be used to more precisely verify new users and match them with individuals who share similar tastes.
Tantan chief executive, Yu Wang explains, “[By using] artificial intelligence and algorithms, there is huge room for improvement to a point where as our users swipe more, they see pictures more suitable to their tastes. They can then quickly match and start an engaging conversation.”
Ashley Sams
Ashley Sams is director of marketing at Ready North. She joined the agency in 2017 with a background in marketing, specifically for higher education and social media. Ashley is a 2015 graduate of The University of Mount Union where she earned a degree in marketing.