AI leaders keep telling us the future of work is about to change forever… yet they rarely offer more than vague predictions.
Will AI kill jobs—or create them? Which careers are actually on the chopping block? How can we prepare for entirely new roles that haven’t even been invented yet?
Those are the burning questions. And, while the biggest AI labs and CEOs talk a big game about “reskilling” and “upskilling,” they haven’t given us many concrete details.
So, Marketing AI Institute founder and CEO Paul Roetzer decided to do something about it.
He built JobsGPT, a free ChatGPT-powered tool that breaks down how AI might affect your job—and even forecasts entirely new roles that might emerge in your field. Over 10,000 people have used the tool since it first launched in August 2024. Now, Roetzer has released a major update (V2) to help us all start preparing more proactively for the future of work.
I talked with Roetzer on Episode 137 of The Artificial Intelligence Show to find out exactly how JobsGPT works, why new job creation might not be as straightforward as some AI leaders claim, and how you can use this tool to start planning your future—today.
Roetzer’s frustration has been building for months.
"I had gotten annoyed that all these leaders keep talking about job creation, that new jobs are created and everything works out great and it's going to be fine," he says. "But they never have a good reason why they think it's going to be fine."
Meanwhile, companies are under real pressure to adopt AI faster than ever—and plenty of executives are already doing the math on how many workers they can do without. Roetzer should know: He speaks with executives that express these very sentiments each and every week.
In Roetzer’s view, the future of work could get messy if we don’t at least try to answer those “What’s next?” questions more concretely. He's the first to say he's not 100% sure job displacement from AI will happen. But we need to consider what to do if it does happen, because some signals point to it being possible.
"My frustration is that the companies building the technology that I believe will disrupt and displace the workforce in the next year, two years, three years, aren't proactively figuring out what the future looks like," he says.
This is where JobsGPT comes in.
Originally, JobsGPT had one core function: You’d enter a job title and the tool would assess which tasks and subtasks are most likely to be impacted or replaced by AI.
Now, with the updated version, Roetzer has taken things further. In addition to showing you how your job might change, the new version of JobsGPT actually brainstorms entirely new positions that could emerge—positions that might be perfect for your current skill set or industry.
It does that by:
In testing the new JobsGPT, Roetzer tried a few hypothetical inputs:
One is a marketer. When you input that function into JobsGPT, it suggests a number of future jobs and roles.
One example output is a “Virtual Brand Ambassador” role—someone who manages AI-generated influencers or digital avatars on social media. The tool explains how “AI influencers” are already a rising trend and why brands might need professionals who can oversee this new breed of virtual talent.
Another hypothetical role is an “AI Ethics and Compliance Officer,” who ensures an organization’s marketing practices align with privacy laws and ethical standards.
“As AI takes over marketing decision making,” says the tool, “ethical and legal oversight becomes critical.”
Roetzer also tested a college major, which the tool is also able to translate into future jobs.
He typed in “Psychology” to see what the tool would come up with when given college majors. One result was “AI Mental Health Coach,” which uses AI-driven chatbots to provide mental health support. Another was “Digital Addiction Specialist,” focused on social media and AI-related dependencies.
According to the tool, “AI-powered therapy tools will expand access to mental health care, requiring professionals who can oversee and fine-tune these interventions."
No one can say for sure if these exact roles will go mainstream. They're just starting points for your own inspiration and creativity. But at least we’re having the conversation by imagining possible career paths, instead of leaving workers on their own to guess what comes next.
One of the best parts of the new JobsGPT is how seamlessly you can continue the conversation once it suggests new jobs.
Curious how to break into a “Virtual Brand Ambassador” role? Ask the tool. Need to know which skills to build for an “AI Mental Health Coach” position? Ask again.
Roetzer sees this as a starting point for more proactive thinking by individuals, businesses, and even universities.
"The whole point is to stop talking in generalities about an unknown future and start trying to be proactive about it," he says.
He also points out that these emerging roles aren’t necessarily “final.” They’re AI’s best guess at what might become possible as technology advances. But if you see even a kernel of truth in these guesses, you can explore them further and prepare.
Anyone can use JobsGPT today, no coding skills required. You just need a free ChatGPT account to access it. Just head to smarterX.ai/jobsGPT, type in your current job title (or an industry/major of interest), and see what pops up.
You’ll can prompt the tool for two main outputs:
From there, you can keep the conversation going:
It’s a small step, but it shifts the conversation from doom-and-gloom speculation to tangible action and inspiration. You might discover new opportunities to apply your skills—or entirely new sectors that need your expertise, fueled by AI.