Parry Malm
Parry Malm is the CEO of Phrasee, AI that writes better subject lines, Facebook ads and push messages than humans.
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September 1, 2020
The 7 Deadly Sins of Cognitive Bias in Copywriting
If your brand’s digital marketing isn’t performing up to the standard you would like it to, cognitive bias in copywriting could be the cause.
March 6, 2020
How AI Can Conquer Clickbait For Good
Quality copy is in high demand, but good writers are in short supply. Many brands resort to clickbait to reach audiences, but AI can help.
January 22, 2019
Why Brands Need to Invest More in Email Marketing
Email is alive and well—and making marketers a lot of money. And AI-powered email marketing tools are changing the game. Here’s why your brand needs to invest more in email marketing this year.
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