Erin Pearson

Erin Pearson is Director, GTM at Evalueserve.

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November 15, 2021

4 Ways to Use AI to Supercharge Opportunity Identification

If you want to succeed in a competitive environment, your business needs to develop marketing based on customer preferences. AI can help.

November 9, 2021

Integrating AI into your Competitive Intelligence Program for a Sustainable Advantage

The speed and efficiency with which AI can deliver insights in competitive intelligence (CI) make this a tool well worth considering.