Anyword is an AI-powered language platform that empowers marketers to generate marketing copy and improve its performance through AI-powered analysis.
We spoke with Suzanne Kagan, VP of Marketing at Anyword, to learn more about this AI marketing tool.
In a single sentence or statement, describe your company.
Anyword is a Gen AI solution for performance writing that leverages the power of AI and a unique dataset of billions of top-performing marketing assets to empower marketers to generate, analyze, and improve copy performance across channels.
How does your company use artificial intelligence in its products?
Anyword’s unique platform uses a combination of large language models (LLMs) to generate copy variations, and a proprietary AI model, based on billions of top-performing marketing assets to predict performance, score and improve copy variations, and streamline the writing process with a focus on achieving marketing results (conversions, leads, sign ups, engagement…).
Anyword uses artificial intelligence to automatically suggest top-rated messaging, target audiences, and for our business users, custom AI scoring models trained on your company’s best performing campaigns.
What are the primary marketing use cases for your AI-powered solutions?
Marketing teams and individual marketers can use Anyword to generate original, SEO optimized long-form content, high-performing ad and social copy, email and website, and landing page copy, as well as open prompt generation, target audiences and brand voice capabilities for performance marketing, content marketing, marketing ops, social media, marketing strategy and more.
What makes your AI-powered solution smarter than traditional approaches and products?
Anyword is the only Gen AI solution that focuses specifically on marketing performance, and prioritizes unique tools to help analyze, understand, and improve marketing copy based on your goals. This includes a unique dataset of billions of top-performing marketing assets that drives our Predictive Performance Analytics and Copy Intelligence capabilities. This saves marketers time by generating copy that fits their target audiences best, uses the words and phrases that motivate action, and by serving performance-optimized content, saving on costly A/B testing, freelancers, or generic/poor performing copy.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
No! Anyword can help an individual across marketing roles, support a team, or connect an entire business to produce on-brand copy that performs, no matter who is writing.
Who are your ideal customers in terms of company size and industries?
Anyword’s technology has been used across a wide range of industries and companies, with clients like Alibaba, Amazon, Outbrain, greenhouse, Deloitte, IBM, and others. As we continue to enhance our technology we’ve found that Anyword is best suited for in-house marketing teams at mid-sized companies to enterprises who are brand-focused and performance-driven.
What do you see as the limitations of AI as it exists today?
Most LLMs don’t know anything about your company, your audiences, what has and hasn’t worked in the past, and what will work in the future. Additionally, computing power bottlenecks and some industry caution is holding back advancements like larger token window sizes, greater access to more advanced models, and addressing challenges like AI hallucinations and other safety/quality issues. Anyword addresses this by adding a layer of brand and performance data you can use to guide LLMs to generate content that drives business results. The larger, industry-wide problems are being addressed, and new innovations push the boundaries of this tech every single day.
What do you see as the future potential of AI in marketing?
AI in marketing is practically already ubiquitous, but not everyone understands how best to leverage it, where they need to work together with AI as opposed to simply outsourcing their thinking. We see generative AI assisting marketers during all stages of their work, including content/campaign planning, ideation, drafting, editing, publishing, and analyzing performance. This trend will mean that all marketers can create content, and all content creators can become more data-driven marketers, with an eye on audience behavior and better connecting content to actual marketing goals.
Any other thoughts on AI in marketing, or advice for marketers who are just getting started with AI?
This technology is certainly disruptive, but it’s also full of possibilities. There are no best practices yet, we and our customers are inventing and refining them as we go. If you’re just getting started, we recommend assessing your needs and what you want to use AI for. And of course, find a solution that prioritizes your marketing performance, not simply tone of voice or fast content creation.