There are lots of ways to use artificial intelligence at your company. These three videos from AI experts are some of the best we've found to understand and leverage the technology.
1. What Is AI?
You don’t need to know everything about AI to take advantage of it in your marketing career. But you do need solid foundational knowledge. This video has you covered.
2. What Is AI in Digital Marketing?
In this video, Marketing AI Institute founder Paul Roetzer and Kevin Walsh, product manager of machine learning at HubSpot, discuss:
- How would you define artificial intelligence and machine learning?
- What are some examples of AI at work in our daily lives?
- What is the role and state of AI in marketing, sales and service technology today?
3. How Can Marketers Use Artificial Intelligence?
In this video, Marketing AI Institute founder Paul Roetzer and Kevin Walsh, product manager of machine learning at HubSpot, discuss:
- What are the reasons marketers should consider AI?
- How does HubSpot think about AI in its platform?
- What can marketers learn about AI from using Gmail?
Mike Kaput
As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). See Mike's full bio.