Marketing AI Workshops

The Applied AI Workshop

Applied AI Workshop: Infusing AI to Drive Efficiency and Productivity

The Applied AI Workshop is a dynamic, hands-on experience designed for practitioners and managers navigating the complex landscape of AI adoption. With the multitude of AI use cases and vendors available, this workshop cuts through the noise to provide a clear, actionable path forward. It bridges the gap between theoretical AI knowledge and practical implementation, empowering your team to launch successful pilot projects and drive meaningful change within your organization.

Why Attend?

In a world where AI capabilities are expanding rapidly, organizations often struggle to identify where and how to begin their AI journey. This workshop demystifies AI, making it approachable and actionable for your team. By focusing on practical applications and real-world use cases, participants will gain the knowledge and confidence to spearhead AI initiatives that deliver tangible business value.

What You'll Gain

Through a combination of introductory sessions, case studies, and collaborative exercises, participants will:

• Develop a foundational understanding of AI technologies and their business applications.
• Learn a practical use case framework for identifying AI opportunities within your organization.
• Explore dozens of real-world AI use cases across various business functions.
• Acquire skills to evaluate and prioritize AI projects based on business impact.
• Gain hands-on experience in designing AI pilot projects tailored to your organization's needs.

Key Questions Addressed

The workshop is structured around critical questions for AI adoption, including:

• How can AI reduce costs and increase revenue in our specific business context?
• What AI applications can give us a competitive advantage in our industry?
• How do we identify and prioritize the most impactful AI use cases for our organization?
• What does a successful AI pilot project look like, and how do we design one?
• How can we organize our teams to effectively ideate and implement AI solutions?

Workshop Format

• Introductory AI Overview: Gain a beginner-friendly understanding of AI concepts and capabilities.
• Use Case Exploration: Analyze diverse AI applications across different business functions.
• Interactive Brainstorming: Engage in group exercises to generate AI pilot project ideas.
• Guided Ideation: Collaborate in function-specific teams to streamline the ideation process.
• Project Planning: Learn to structure AI initiatives into actionable sprints.

Outcomes and Deliverables

By the end of the workshop, your team will have:

• A comprehensive understanding of AI's potential impact on your business.
• A collection of function-specific AI pilot project ideas.
• A use case worksheet with prioritized project rankings.
• A workshop summary report detailing key findings and insights.
• A recommended action plan for AI implementation over the next year.

Who Should Attend

This workshop is ideal for:

• Practitioners at all levels
• Managers and team leaders across various business functions
• Business analysts and project managers
• Any professional involved in process improvement or technology adoption

No advanced technical knowledge is required—just a willingness to explore AI's potential in your organization.

Customization

We tailor the workshop content to your industry and specific organizational challenges, ensuring that the use cases and examples are directly relevant to your business context.

Transform your organization's approach to AI adoption. Join the Applied AI Workshop and leave with a clear roadmap for implementing intelligent automation in your business.

Want to Do It Yourself? Get Training On-Demand.

If you’re looking for more affordable training for individuals or small groups, you can learn the same Applied AI model we use as part of our Piloting AI for Marketers online course. 

Register today for only $499 and explore the framework, technologies, and templates that can fuel your transformation to a dominant next-gen business in your industry.

 

Learn More about Piloting AI for Marketers

Strategic AI Leader Workshop

Strategic AI Leader Workshop: Solving Business Problems with Smarter Processes and Technologies

The Strategic AI Leader Workshop is an executive-level, interactive experience designed for directors and above who aim to spearhead AI transformation within their organizations. 

This workshop demystifies AI leadership, proving that you don't need a background in data science to effectively drive AI initiatives. Instead, it focuses on developing a strategic mindset to identify, analyze, and prioritize business problems that AI can solve efficiently, positioning you as a key driver of innovation and growth.

Why Attend?

In today's rapidly evolving business landscape, AI is no longer just a technical consideration—it's a strategic imperative. This workshop empowers you to bridge the gap between AI's potential and your organization's specific needs. By learning to look at business problems through an AI lens, you'll be equipped to make informed decisions, allocate resources effectively, and lead your organization into a future where AI is a cornerstone of success.

What You'll Gain

Through a blend of executive-level overviews, strategic exercises, and collaborative problem-solving, participants will:

• Develop a comprehensive understanding of AI's strategic implications for your industry.
• Learn a framework for identifying and prioritizing AI-solvable business problems.
• Acquire skills to evaluate AI projects based on potential value over various time horizons.
• Gain insights into how AI can drive innovation and accelerate growth across business functions.
• Create a roadmap for high-value AI initiatives tailored to your organization's goals.

Key Questions Addressed

The workshop is structured around critical questions for strategic AI adoption, including:

• How can AI create personalized experiences and strengthen customer loyalty?
• What AI applications can enhance decision-making and predict outcomes in our industry?
• How can we leverage AI to generate better leads and grow our audience?
• Where can AI improve efficiency and optimize processes in our operations?
• How do we prioritize AI initiatives to maximize impact on revenue and innovation?

Workshop Format

• Executive AI Overview: Gain a strategic understanding of AI tailored to your industry and organization.
• Problem Analysis: Learn to identify business challenges ripe for AI solutions.
• Value Forecasting: Evaluate potential AI projects based on 1-, 3-, and 5-year value horizons.
• Function-Specific Ideation: Collaborate in cross-functional teams to generate AI project ideas.
• Strategic Prioritization: Learn to rank and select high-value AI initiatives for implementation.

Outcomes and Deliverables

By the end of the workshop, your leadership team will have:

• A strategic framework for evaluating AI opportunities within your organization.
• 2-4 high-value AI project ideas per business function for the next 1-2 years.
• A problem statement worksheet with value rankings for potential AI initiatives.
• A comprehensive workshop summary report detailing key findings and insights.
• A recommended action plan for AI implementation over the next 1-2 years.

Who Should Attend

This workshop is specifically designed for:

• Directors and above across all business functions
• C-suite executives and senior leadership teams
• Strategy and innovation leaders
• Business unit heads and department leaders
• Any senior decision-maker involved in digital transformation or business strategy

No technical or data science background is required—just a willingness to think strategically about AI's role in your organization's future.

Customization

We tailor the workshop content to your industry, organizational structure, and specific business challenges, ensuring that the insights and strategies developed are directly applicable to your unique context.

Elevate your leadership in the AI era. Join the Strategic AI Leader Workshop and chart a course for AI-driven growth and innovation in your organization.

AI Innovation Workshop

AI Innovation Workshop: Catalyzing Growth Through Transformative Technologies

The AI Innovation Workshop is an immersive, half-day experience designed for forward-thinking leaders who are ready to harness the true transformative power of AI. While many organizations focus on AI for efficiency gains, this workshop pushes beyond conventional boundaries, empowering you to reimagine your business model, revolutionize your industry, and unlock unprecedented growth opportunities.

Why Attend?

In today's rapidly evolving business landscape, merely adopting AI for productivity isn't enough. The real competitive advantage lies in leveraging AI to drive innovation, create new value propositions, and capture emerging markets. This workshop is your gateway to staying ahead of the curve and positioning your organization as an industry leader.

What You'll Gain

Through interactive sessions, expert-led discussions, and collaborative exercises, participants will:

• Develop a strategic vision for AI-driven innovation within your organization
• Explore cutting-edge AI technologies and their potential applications
• Learn methodologies for ideating and validating AI-powered solutions
• Acquire tools to assess and prioritize AI initiatives for maximum impact
• Craft strategies to overcome implementation challenges and foster an innovation culture

Key Questions Addressed

The workshop is structured around critical strategic questions, including:

• How can AI redefine the boundaries of what's possible for our business?
• What emerging AI technologies should we be preparing for?
• How can we leverage AI to create smarter, more valuable products and services?
• What opportunities exist for AI-driven disruption in our industry?
• How can AI help us tap into new markets and revolutionize our go-to-market strategies?

Workshop Format

• Interactive Sessions: Engage in hands-on activities that challenge your thinking and spark creativity.
• Case Studies: Analyze real-world examples of successful AI-driven innovations across industries.
• Guided Ideation: Generate and refine ideas for AI applications specific to your business context.
• Strategic Planning: Develop actionable roadmaps for implementing AI innovations.

Outcomes and Deliverables

By the end of the workshop, your team will have:

• A prioritized list of AI-driven innovation opportunities specific to your organization
• A framework for evaluating and implementing AI initiatives
• Actionable insights on industry trends and future AI capabilities
• Strategies for fostering an AI-driven innovation culture within your organization
• A comprehensive report summarizing key findings, ranked opportunities, and next steps

Who Should Attend

This workshop is ideal for:

• C-suite executives and senior leadership teams
• Innovation and strategy directors
• Product development leaders
• Technology and digital transformation executives

No technical expertise is required—just a passion for innovation and a willingness to challenge the status quo.

Customization

We tailor the workshop content to your industry and specific organizational challenges, ensuring maximum relevance and impact.

Embark on your AI-powered innovation journey today. Transform your business, disrupt your industry, and accelerate growth with the AI Innovation Workshop.

Prompting for Professionals Workshop

Prompting for Professionals: Unlocking the Power of AI for Knowledge Workers

The Prompting for Professionals workshop is an intensive, hands-on experience designed for non-technical knowledge workers across industries. As AI becomes an integral part of the modern workplace, the ability to effectively communicate with and leverage AI tools is becoming a crucial skill. This workshop empowers professionals to master the art and science of prompting, enabling them to unlock the full potential of AI in their daily work.

Why Attend?

In today's AI-driven work environment, those who can effectively harness AI tools have a significant advantage. This workshop goes beyond basic AI literacy, teaching you how to craft prompts that yield powerful results, enhance your productivity, and drive innovation in your field. By mastering prompting, you'll position yourself as a leader in the AI-augmented workplace of the future.

What You'll Gain

Through interactive sessions, guided practice, and real-world applications, participants will:

• Develop a deep understanding of AI capabilities and limitations in professional contexts
• Master the principles of effective prompting for various AI tools and platforms
• Learn advanced techniques for crafting clear, purposeful, and results-driven prompts
• Acquire strategies for iterative prompt refinement to achieve optimal outcomes
• Understand the ethical considerations and best practices in AI utilization

Key Questions Addressed

The workshop is structured around critical questions for professionals, including:

• How can I leverage AI to enhance my productivity and decision-making?
• What prompting techniques work best for different types of tasks and AI tools?
• How can I use prompting to spark creativity and innovation in my work?
• What are the potential pitfalls of AI usage, and how can I avoid them?
• How can I integrate AI tools seamlessly into my existing workflows?

Workshop Format

• Interactive Lectures: Gain foundational knowledge on AI and prompting principles.
• Hands-on Exercises: Practice crafting and refining prompts for various professional scenarios.
• Case Studies: Analyze real-world examples of effective prompting across different industries.
• Collaborative Problem-Solving: Work in groups to tackle complex prompting challenges.
• Personalized Feedback: Receive expert guidance on your prompting techniques.

Outcomes and Deliverables

By the end of the workshop, you will have:

• A comprehensive understanding of AI capabilities relevant to your profession
• A toolkit of prompting techniques tailored to various tasks and AI tools
• A personal "prompt book" with customized prompts for your specific work needs
• Strategies for continuous improvement of your prompting skills
• A certificate of completion demonstrating your expertise in professional AI prompting

Who Should Attend

This workshop is ideal for:

• Managers and team leaders looking to integrate AI into their workflows
• Marketing and content creation professionals
• Researchers and analysts across industries
• Human resources and talent development specialists
• Any knowledge worker seeking to enhance their productivity through AI

No technical background is required—just a curiosity about AI and a desire to enhance your professional capabilities.

Customization

We can tailor the workshop content to your industry and specific organizational needs, ensuring maximum relevance and immediate applicability in your work context.

Elevate your professional skills for the AI age. Join the Prompting for Professionals workshop and transform the way you work with AI.